More Than Toys: Gifts That Grow with Them

Shopping for children’s gifts often feels like a balancing act between what they’ll love and what parents won’t hide in a cupboard by New Year. The best presents aren’t just things; they’re tools for imagination, comfort, curiosity or movement. Whether it’s a newborn still discovering their fingers or a six-year-old who thinks they’re secretly a dinosaur, the right gift can go well beyond the wrapping paper.

Here are a few fresh ideas for children’s gifts that don’t scream plastic overload and might even be appreciated longer than a week.

For Babies: Soft, Simple and Sensory

With babies, you can’t go wrong with textures and comfort. Think tactile books with flaps and crinkly pages, soft fabric blocks, or high-contrast visual cards for newborns. Sensory development happens fast during those early months, so gifts that gently stimulate hearing, touch and sight are not just cute—they’re useful.

If you’re buying for a little one’s milestone, consider practical items with lasting appeal. The internet is full of first birthday present ideas, but steer clear of overly complicated gadgets. Stacking toys, musical eggs, or a push-along walker are hits for good reason: they support motor skills and encourage exploration, one wobble at a time.

For Toddlers and Pre-Schoolers: Let the Pretending Begin

Once children hit the toddler stage, play becomes more about stories than just sounds. Toy kitchens, mini tool sets, and role-play costumes let them step into a world of their own. Add-ons like pretend food or felt money give them new ways to reimagine the everyday.

And don’t underestimate the appeal of a good puzzle—chunky wooden ones for younger toddlers, or more complex ones for three- and four-year-olds who are learning patience.

For Older Children: Experiences Over Stuff

Once a child can speak in full sentences, they usually have opinions. This can make gifting harder, but also more fun. Craft kits, magnetic construction sets, gardening tools, or baking sets can all work, depending on the kid.

If you’re unsure, look for gifts that involve doing something rather than just owning it. A personalised storybook, a simple science experiment box or even a DIY birdhouse kit are small, thoughtful ideas that leave room for creativity.

And if you’re gifting something that might be loud, flashy or include glitter—maybe check with the parents first. Just a thought.

The Best Gifts Aren’t Always Wrapped

Sometimes, the most memorable gifts aren’t bought in a shop. A handmade card, a framed photo, a day out together—these things matter. Not everything needs batteries or branding. Some gifts just need to make a child feel seen.